Sportswear equipment customers

Categories:Customer case
Author:
Origin:
Time of issue:2019-10-05
Views:5

(Summary description)According to the forecast of the China Industrial Research Institute, it is estimated that the output of enterprises above designated size in the apparel industry will reach 29.102 billion pieces in 2018, a small increase of about 1.12%, and the retail sales will rise to 1,098.58 billion yuan. It will reach 52.582 billion yuan.

Sportswear equipment customers

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Sportswear equipment customers

Categories:Customer case
Author:
Origin:
Time of issue:2019-10-05
Views:5

Information

According to the forecast of the China Industrial Research Institute, it is estimated that the output of enterprises above designated size in the apparel industry will reach 29.102 billion pieces in 2018, a small increase of about 1.12%, and the retail sales will rise to 1,098.58 billion yuan. It will reach 52.582 billion yuan.

In fact, according to the calculation of the China National Garment Association, the total output of clothing in the whole society was about 45.6 billion pieces in 2017. According to this data, the market size of clothing logistics should belong to the small-scale market. As the online and offline retail methods continue to advance, the market size of the apparel logistics industry will gradually expand.

China is the world's largest producer, consumer and exporter of textiles and garments. It has a relatively complete garment industry chain and has realized the integration of production, supply and marketing. With the development of the Internet economy and the fragmentation market, the sales model of traditional clothing has also undergone some changes, and has begun to form a new sales model of traditional agent sales channels and online shopping malls.

According to the different means of sales, it can be divided into three categories: factory direct sales, agent franchise sales and e-commerce platform sales. Among them, manufacturers selling direct sales and agent franchise sales are generally carried out in the form of traditional specialty stores, shopping mall counters, etc., while online sales general manufacturers will be online sales as third-party sellers of the platform, and gradually synchronize the online and offline styles and inventory. And logistics upgrades.

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